who we are
adnan khan
MANAGING PARTNER
Adnan has dedicated over 16 years to orchestrating digital transformation for Fortune 500 brands at leading tech companies like Meta and Microsoft. As one of the pioneering employees of Facebook in Asia-Pacific, he played instrumental roles in launching its operations in Australia and New Zealand. After successfully exiting a major marketing technology consultancy as a former founding partner, Adnan co-founded Stitch with Simon Wedde. His aim was to utilise technology and data to enhance marketing outcomes. His innovative approach at Stitch has earned him three TVNZ Marketing Awards and two Gold Effie Awards in 2022 and a Global Effie Finalist selection in 2023. Testament to his industry expertise, Adnan has been appointed a Final Round Judge for the 2023 TVNZ Marketing Awards. Besides his contributions to Stitch, Adnan managed New Zealand operations for Meta and currently serves as Chair of the Digital Special Interest Group at the Marketing Association. His leadership continues to shape the landscape of digital marketing.
Linkedin / Personal Website
SIMON WEDDE
MANAGING PARTNER
Simon, a seasoned economist and marketer, is a Co-Founder of Stitch. With over fifteen years of senior leadership experience from both Australia and New Zealand, Simon has honed his expertise in brand strategy, design, advertising, and digital transformation in prestigious agencies such as BBDO, Saatchi & DDB, and Ogilvy. Driven by his firm belief in the transformative power of technology and creativity on business performance, Simon co-founded Stitch in 2019 alongside his business partner, Adnan Khan. Throughout his career, Simon has held pivotal roles, including Group Account Director at various renowned firms. His innovative strategies have earned him industry recognition, with three TVNZ Marketing Awards and two Gold Effie Awards in 2022. This rich background has empowered Simon to navigate the challenges of the evolving marketing landscape, setting a new standard for marketing technology consultancy.
Linkedin
TASHMEEM WAQAS
HEAD OF MARKETING TECHNOLOGY
Tashmeem is a notable marketing technology professional with a career beginning as a Marketing Automation Consultant. She advanced through roles at Fergus Software and SpeakData Ltd, before becoming a Digital and Data Marketing Director at Bastion Shine, and now, the Head of Marketing Technology at Stitch. Tashmeem holds certifications including Tealium, Marketo Expert, and HubSpot Inbound, showcasing her expertise in marketing technology over seven years. Her skills in marketing automation tools and customer data platforms have significantly impacted household brands in ANZ, enhancing their market presence and engagement, making her a valuable asset to the Stitch team.
VIKAS VARMA
SENIOR ACCOUNT MANAGER
Vikas Varma, a Senior Account Manager at Stitch, excels in Marketing Innovation, MarTech, and AdTech, with a skill set that includes brand awareness, team leadership, and product implementation. His diverse career includes roles at MediRay NZ, Eurofins Food and Water Testing NZ, AsureQuality, and Merkaba NZ. Holding an MBA with a focus on Digital Transformation from Massey University, a Bachelor's in Biological Sciences and a postgraduate diploma in Materials Science from the University of Waikato, Vikas has also contributed to scientific research. His career is marked by a deep commitment to innovation, customer service, and exceeding expectations.
COBUS TAYLOR
DIGITAL PERFORMANCE MANAGER
Cobus Taylor brings over sixteen years of marketing expertise and has contributed to the growth of global and New Zealand brands like SIXT, Canon, Nestle, Cisco, and Chorus. His tenure as Senior Social Media Manager and Performance Director at FCB New Zealand, along with roles in other leading agencies, have honed his diverse skills and deep understanding of digital performance. At Stitch, Cobus oversees the digital performance sector, focusing on enhancing client strategies and utilising first-party data to navigate the evolving digital advertising landscape. His wealth of knowledge and experience aligns with Stitch's mission to deliver innovative marketing strategies. His data-driven approach and results-oriented mindset are vital to shaping the future of digital marketing and achieving success for our clients.
sMIT SANGHVI
DEVELOPER
Smit is a skilled developer with expertise in adtech, martech, and e-commerce, notably on Shopify. His career has spanned roles as a Theme Specialist at Shopify, Full-stack Web Developer at SHIFT72, and Ecommerce Manager at Veganut before joining Stitch. He is proficient in React.js, Ruby on Rails, and Bootstrap, and adept at managing Content Management Systems like SharePoint and WordPress. His pragmatic approach, honed through a Post Graduation Diploma in Computer Science from The University of Waikato, shines in projects like the COVID-19 Live Dashboard. Also the founder of FlipHow, an online news platform, Smit's entrepreneurial zeal matches his technical acumen. His portfolio is available on GitHub and personal project links.
SHEHAN GURUGE
DATA ENGINEER
With over nine years in IT, Shehan specialises in data engineering and solutions architecture, focusing on media and behavioural data to deliver insightful outcomes. He's skilled in data transformations using Google Stack and CDI Solutions (Segment, Tealium, Microsoft Dynamics Customer Insights), enhancing business understanding of data trends. His expertise extends to data visualisation, marketing automation, SQL, and web technologies, making him key in driving efficiency and effective solutions. Certified in Datorama and proficient in BigQuery and AWS Redshift, Shehan excels in translating technical concepts into business results and is passionate about machine learning and advanced CDI/CDP solutions.
RALPH ZANG
MARTECH CONSULTANT
With 15 years in digital strategy and technology, Ralph, now a Consultant at Stitch, has a rich background in Project Management, SEM, User Experience, CRO, and Web Analytics. He's adept in Chinese digital marketing via platforms like WeChat, aiding market entry for export clients. His expertise has benefited notable brands in New Zealand and Australia like SKY, IAG, and Bunnings. Ralph brings leadership and strategic insight to Stitch, ensuring technology optimisation in client projects. He holds certifications in Google, Segment, and Tealium products, showcasing his dedication to digital technology advancement.
Sam Kynman-Cole
DIGITAL CAMPAIGN MANAGER
Sam Kynman-Cole, Stitch's Digital Campaign Manager, is a seasoned professional with strong expertise in online marketing, SEO, and strategic ad campaign management. He excels in driving business growth and online visibility through innovative marketing strategies and data-driven SEO initiatives. Before joining Stitch, Sam was a Search Specialist at Search Republic, focusing on planning and optimizing paid search accounts on Google AdWords and Bing ads to maximize ROI. He also served as an AdWords Campaign Manager at Yellow New Zealand, managing campaigns across the Google Search and Display network.
ALEX ROWLEY
CHIEF DATA SCIENTIST
Alex Rowley, Stitch's Data Scientist, has a wealth of experience in the field of data science, encompassing advanced statistics, predictive modeling, machine learning, and data visualisation. His broad experience spans various sectors, including tech, retail, government, and financial services. Prior to joining Stitch, Alex spent nearly five years at Quantium, where he led high-performance teams in several executive roles. His data-driven approach helped solve complex business problems and drive strategic decision-making. Before his tenure at Quantium, Alex was a Senior Manager at EY for over a decade, specialising in actuarial science and data analytics across a multitude of industries.
